Branding
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5!
Thank you for five! Another year in the books and I couldn’t be more grateful. A big THANK YOU to all my clients, colleagues, our media community and beyond. Wishing you all a terrific year to come. May it bring you good fortune!
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Happy Fourth!
Thank you to all of my amazing clients, colleagues and supporters. I am honored to have the opportunity to celebrate another year in business. #HappyFourth
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I heart NY
I was recently in New York City. Every time I visit, I fall deeper in love with this city in motion. The culture, music, food, diversity and wall art permeate the neighborhoods. New York City offers some of the most amazing, spectacular media opportunities. Times Square is a slam dunk when it comes to out-of-home…
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Season Change
As we move from summer into fall, cooler weather marks the point at which consumer behavior patterns shift and marketing plans kick into high gear, preparing for the holiday season. In Minnesota, the State Fair carries people from the end of summer through Labor Day. While it closes out the celebration of warm weather and…
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The Cake
Cake Shop Media is a culmination of personal passions; the first being media. I have been in the industry for some time (see LinkedIn) and part of what makes my job unique is the ever-changing landscape. There is always something new or different, especially in the digital realm and those trying to compete with it.…
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Post-Wanderlust
In a previous post, I had written about an experience at @Wanderlustfest when I was able to talk to someone from @Toyota about the Prius hybrid. We spoke about the car, its track record and the benefits and drawbacks of electric charging. Well my shopping days had been on hiatus until recently. With end of…
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Logo Mojo
While around town, the country or abroad, icons that cross generations dominate the landscape. Outdoor can be especially impactful, given its size and presence. I remember my first visit to Chicago and absolutely loving the city. One of the first things that comes to mind when I think about that particular trip is the volume…
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Launch of Kula Yoga
I have been a long-time yoga practitioner, so when the opportunity arose to work on the opening of a new yoga studio in Minneapolis, I was thrilled. There was much work to be accomplished in a short period of time. The studio needed everything from a social media presence to building signage to a starter…
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Trying Something New
This past week presented the opportunity to test a new cake, or rather, a variation of a time-tested recipe. When doing this for a party, and no time to bake a test cake, it can be a bit foreboding. The analogy of this and entering the marketplace with an untested opportunity strike similar a resemblance.…
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Wanderlust
I purchased tickets months ago and waited with anticipation to attend Wanderlust in Squaw Valley, California. The trip did not disappoint. I joined classes taught by Baron Baptiste and Seane Corn (my favorite!), hiked the amazing mountainside up to high camp – the site of the 1960 Olympics – and heard great music. Some classes were…
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