Today marks the seventh year anniversary of Cake Shop Media. Although the busy work day is almost done, thanks are in order before the bell rings. It seems a tradition has emerged, so here’s to the annual post noting this day. This day is special for many reasons, and topping the list is gratitude for the…
Thank you for five! Another year in the books and I couldn’t be more grateful. A big THANK YOU to all my clients, colleagues, our media community and beyond. Wishing you all a terrific year to come. May it bring you good fortune!
Whenever I am in a different city, I love to look at the outdoor medium. I survey the landscape to see what type of media is happening – large or small-scale signage, wraps, 3D work, etc. On a recent visit to Winnipeg for the Women’s World Cup, I noticed a striking contrast to my April trip to…
As I sit at the coffee shop working away, I suddenly realized the date is July 1. Here at Five Watt, they are busy celebrating Canada Day since one of their staff is originally from British Columbia. If you are curious, the rest of the United States is counting down minutes to watching the U.S.…
I was recently in New York City. Every time I visit, I fall deeper in love with this city in motion. The culture, music, food, diversity and wall art permeate the neighborhoods. New York City offers some of the most amazing, spectacular media opportunities. Times Square is a slam dunk when it comes to out-of-home…
Cake Shop Media is a culmination of personal passions; the first being media. I have been in the industry for some time (see LinkedIn) and part of what makes my job unique is the ever-changing landscape. There is always something new or different, especially in the digital realm and those trying to compete with it.…