Delta Air Lines and American Express teamed up to incentivize travelers. Customers built teams to accumulate miles. Individuals on teams were rewarded based on total miles traveled for the team, hence, Together We Fly.

Given the social nature in which teams were constructed, Facebook was a cornerstone to the campaign. Teams could be built within Facebook or on the campaign microsite. The program targeted audiences on the social giant as well as through direct to publisher digital, programmatic, search and more, providing direct access to registration with the goal of increasing the purchase of Delta flights with an American Express card. Data sets were used to determine audiences with the highest propensity of adopting the card and flying. The effort delivered thousands of teams aggregating hundreds of millions total miles flown. Top teams garnered more than 135,000 miles flown during the promotional period.